The annual Pirelli calendar this year turns 50 and brings together the world’ most beautiful women including VS Angels Miranda Kerr and Alessandra Ambrosio, Helena Christensen, Isabeli Fontana, Karolina Kurkova, Alek Wek in anniversary photo shoot and most of models have appeared in multiple past calendars. The Italian tire brand’s calendar preview shots have a sexy feel with the models wearing more clothes for the usually risque Pirelli calendar: black oversized jumpers and men white shirts, wearing black lingerie corsets. For the exclusive anniversary, Pirelli went for a simple shoot and two of the most praised fashion photographers. The images were photographed by Patrick Demarchelier made portraits in a New York studio and Peter Lindbergh just outside of New York City on a near Long Beach.
First produced in 1964 in England and it’s only given as a corporate gift to a restricted number of important Pirelli VIP customers and only 20,000 copies are printed per year.
The look of Pirelli’s 50th Anniversary calendar looks refined, elegant with a hint of whimsy and this year calendar has added an unused shots taken by late photographer Helmut Newton from 1986.