Desigual Shoppers in Spain Line Up In Their Underwear To Get Free Stuff

Desigual will begin the winter sales by giving away clothes to their customers. In selected Desigual stores, the first 100 people over 18 years, coming in underwear, will receive a free full outfit.

The motto is: Come to a Desigual Store wearing only your underwear and you’ll leave with a free outfit.

The wacky idea from the company started in 1984.

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